Two of the biggest mistakes home sellers make when choosing a listing broker are selecting a broker solely based on:
These two criteria have very little to do with hiring a competent broker and, in many instances, are completely irrelevant. Let's look at why.
The Highest Suggested List Price
Brokers can't tell you how much your home will sell for. A good listing broker can show you comparable sales, pending sales and active sales. But YOU choose the sales price and a buyer will tell you if the price is right.
Look for a listing broker who gives you a range
Pricing is calculated skill.
Why would a broker be willingly to work for less than competitors?
There is always a reason why a broker or real estate broker would discount a real estate fee. Sometimes it's the only way the broker feels it's possible to compete in a highly competitive business, because the broker can't stand apart from the competition on service, knowledge or negotiation skills.
If the sole benefit a broker brings to a table is a cheap fee, ask yourself why. Is the broker unqualified? Sometimes full-service brokers will negotiate a lower commission under special circumstances such as:
Importance of Broker Marketing
Marketing sells homes. Ask to review a complete copy of the broker's marketing plan. Know exactly what the broker is going to do to sell your home? Below is the minimum you should expect:
Remember, no single tactic sells homes. It's a combination of all marketing strategies that sell homes.
Characteristics of a Good Listing Broker
Here are some of the characteristics sellers say they want in broker:
If the broker won't guarantee performance and release you from a listing upon request, you may not want to hire that broker.
Choices Realty Northwest
17530 NE Union Hill Rd Suite 100
Redmond, WA 98052
Tel: (425) 828-9828
Fax: (425) 828-9869